A brand is no longer what we tell the consumer it is; it is what the consumers tell each other it is.
As designers that specialize in visual identity graphic design to create assets like logos, typography, colour palettes and image libraries that represent a brand’s personality to collaborate with brand stakeholders. In addition to the standard business cards and corporate stationary, we develop a set of visual brand guidelines (style guides) that describe the best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. We possess and use our excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. As Marketing designers we work with company owners, directors, managers or marketing professionals to create assets for marketing strategies, specializing in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this role has grown to include more digital assets, especially for use in content marketing.
Branding or Brand Identity (separate to a Logo) is essentially ‘how’ a business wants to be perceived by its customers. It is through Brand Identity Design that a brand strives to communicate clearly with the intended target audience; a combined message transmitted via the Brand’s name, Logo, style and visual aspects (including typeface and colour). There is a science behind it, so ask us how to help you.
Time to REBRAND or need some assistance?
Your website is the most complete and centralized manifestation of your brand, and a good one brings your brand to life, if it included compelling content and an engaging design. As (these days) websites are no longer confined to a desktop experience and consequently travel with us on our mobile devices, to every corner of the world, your website needs to be responsive to remain one of the most impactful and cost-effective ways to deliver a holistic branding experience to your target audience.
Both creative and technically inclined, we ensure we use both attributes to build or redesign websites. We possess the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user. Let us help you and your business to create the look, layout, and features of your website, setting you apart from your competitors. We cater to this by designing responsive and user-friendly websites for our clients, developed specifically for the brand, company, organisation and/or market, on budget, and include Search Engine Optimisation, domain and hosting options, SSL certificates and social media presence options.
With digital technologies at the forefront of day-to-day operations, it is increasingly likely that more people will visit your website as opposed to any printed collateral and advertising combined. The digital age has moved marketing into a new phase, where online presence and visibility has become a vital element in any marketing strategy. Improving your online visibility through internet marketing is therefore a crucial addition to a good website.
Despite the digital era, print design is still a relevant and effective method of visual communication, especially with older generations used to this method. We know how to make a printed piece carry a brand identity and message, regardless of size, scope, or medium. We love this form of design, whether it’s Flyers & Brochures, Magazines, Catalogues, White Papers or Annual Reports, Publications, Newsletters, Invitations, Signage, Posters or Menus and we excel at Real Estate collateral for private sellers, agents/agencies and developers (Project Marketing).
IRH Designs is not a printer service, but we can take the hassle out of having such media printed, by teaming up with various quality printers, who offer various options in terms of finishes, paper stock and sizes, always getting you the best price and where possible, cheap and quick delivery. We provide all print ready materials as per the chosen printer's specifications, to save you time and money when needing to get your designs done.
Need to advertise a specific product or service? Get in front of your audience with a professional and attractive flyer or brochure. The careful arrangement of elements (text and images), use of colour and space will be carefully considered in order to achieve a design that conveys a message, inform your audience and make for a powerful marketing tool for your business or organisation.
We understand that not all businesses have the same needs when it comes to this form of advertising, so we can help you choose the right method and application, offering various sizes, layout options and multiple pieces consistent in their look, to cover single or many promotions.
We'll make you look GREAT on paper
MARKETING & ADVERTISING
POSTERS & SIGNAGE
avoid delete and junk
COPYWRITING & PROOFREADING
the pen is mightier than the sword
entertain to get conversions
To find out how we can help you, send us a message.
Download our creative brief above and email it back to us.
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