A logo derives meaning from the quality of the thing it symbolizes, not the other way around.
A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organisations, and even individuals to aid and promote instant public recognition. Your investment in a unique Logo Design for your business is essential to make a mark on the world and separate you from your competition.
A logo does more than symbolising an organisation, whether its initial purpose is for a letterhead, advertising material or signs as an emblem by which the organisation can easily be recognised.
Need a logo?
A brand is no longer what we tell the consumer it is; it is what the consumers tell each other it is.
We understand that your brand is the simplest way to communicate with your customers, and we advocate that having your brand properly displayed across all digital platforms is one of your best marketing tools in today's tech driven age. We help our clients target their market customers by focusing on their brand identity and communication, with a key to consistency to solidify the brand in the mind of the consumers.
A brand is a relationship between a business or organization and its audience. A good brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that and what we do: the visual elements of brand identity that act as the face of your brand to communicate those intangible qualities through images, shapes and colour.
As designers that specialize in visual identity graphic design to create assets like logos, typography, colour palettes and image libraries that represent a brand’s personality to collaborate with brand stakeholders. In addition to the standard business cards and corporate stationary, we develop a set of visual brand guidelines (style guides) that describe the best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. We possess and use our excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. As Marketing designers we work with company owners, directors, managers or marketing professionals to create assets for marketing strategies, specializing in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this role has grown to include more digital assets, especially for use in content marketing.
Branding or Brand Identity (separate to a Logo) is essentially ‘how’ a business wants to be perceived by its customers. It is through Brand Identity Design that a brand strives to communicate clearly with the intended target audience; a combined message transmitted via the Brand’s name, Logo, style and visual aspects (including typeface and colour). There is a science behind it, so ask us how to help you.
Time to REBRAND or need some assistance?
Make the RIGHT first impression
Business Cards and matching Business Stationery promotes your Brand, Logo, Business Name and Details on everything from letterheads, envelopes, invoices, with compliments slips, email signatures and digital banners. Even in a digital age, this marketing technique is still successful. Ensure yours remains consistent throughout, with our help. Your investment will pay off everytime you hand out your business card or send a letter or email.
Your website is the most complete and centralized manifestation of your brand, and a good one brings your brand to life, if it included compelling content and an engaging design. As (these days) websites are no longer confined to a desktop experience and consequently travel with us on our mobile devices, to every corner of the world, your website needs to be responsive to remain one of the most impactful and cost-effective ways to deliver a holistic branding experience to your target audience.
Both creative and technically inclined, we ensure we use both attributes to build or redesign websites. We possess the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user. Let us help you and your business to create the look, layout, and features of your website, setting you apart from your competitors. We cater to this by designing responsive and user-friendly websites for our clients, developed specifically for the brand, company, organisation and/or market, on budget, and include Search Engine Optimisation, domain and hosting options, SSL certificates and social media presence options.
With digital technologies at the forefront of day-to-day operations, it is increasingly likely that more people will visit your website as opposed to any printed collateral and advertising combined. The digital age has moved marketing into a new phase, where online presence and visibility has become a vital element in any marketing strategy. Improving your online visibility through internet marketing is therefore a crucial addition to a good website.
Despite the digital era, print design is still a relevant and effective method of visual communication, especially with older generations used to this method. We know how to make a printed piece carry a brand identity and message, regardless of size, scope, or medium. We love this form of design, whether it’s Flyers & Brochures, Magazines, Catalogues, White Papers or Annual Reports, Publications, Newsletters, Invitations, Signage, Posters or Menus and we excel at Real Estate collateral for private sellers, agents/agencies and developers (Project Marketing).
IRH Designs is not a printer service, but we can take the hassle out of having such media printed, by teaming up with various quality printers, who offer various options in terms of finishes, paper stock and sizes, always getting you the best price and where possible, cheap and quick delivery. We provide all print ready materials as per the chosen printer's specifications, to save you time and money when needing to get your designs done.
Need to advertise a specific product or service? Get in front of your audience with a professional and attractive flyer or brochure. The careful arrangement of elements (text and images), use of colour and space will be carefully considered in order to achieve a design that conveys a message, inform your audience and make for a powerful marketing tool for your business or organisation.
We understand that not all businesses have the same needs when it comes to this form of advertising, so we can help you choose the right method and application, offering various sizes, layout options and multiple pieces consistent in their look, to cover single or many promotions.
We'll make you look GREAT on paper
Stand out on the shelf
Package Design or the creation of how the container, cup, food storage items etc look, need a visible outer presence to ensure a consumer buys at retail your product or within its product range. We can offer innovative solutions to packaging options, assist you with legal and nutritional information required to be visible, as well as help you find solutions to make your product environmentally friendly, inside and out. Let us help your product to pop out on the shelf.
MARKETING & ADVERTISING
As designers we use our skills to represent brands and while advertising can be considered a hybrid of marketing and design, we can focus more on logos, typography, signs, and etc that are used to represent a business and their values or sell a product or service. Either way, we will express our creative side in your work; editorials, illustrations, identity (logo and branding) design, icons and pictograms, typography, big print items such as posters and billboards, signs and packaging, while adopting a more strategic approach for advertising, including the benefit to the product or service as a sales tactic and is used for a specific purpose. We will use a combination of images and text to create visually appealing brand assets, assessing market research and positioning, value proposition, project scope and consumer research.
Our graphic designs are a huge contribution to marketing and tends to help with sales conversion, enhance a company’s values, give a business a personality to help connect with consumers, attracts a broad audience through aesthetics. Our advertising design does not focus on the technical aspect of design, but more their intentions to introduce a beneficial product or service and convert customers, call-to-action plugs, communication tools geared at your consumers for the product or service you offer.
As Graphic designers we work with various design elements to create visually appealing work, strictly focusing on graphic representation of a business’ core values, with an emphasis on typography putting careful detail on letter spacing and line height ratio, create contrast through: Color, tone/value, size/shape, and direction and an advertising methodology towards a more direct sales effort, focussing on the message, effective headlines, bolded offers.
Advertising & Marketing aimed at the consumer
For Every Occasion
Weddings, baby showers, birthdays, christenings, Hens and Stag Nights or even just a night in, an invitation is essential for any event, and we love to create them. Let us help design the right notification for you next big event and allow us to organise all the elements, so that your gig is a “not to be missed” celebration. Digital options and small landing page RSVPs also available. Ask us how.
Pen the next page turner
For those who have penned the next page-turner, or discovered themselves as the next Hemingway, Atwood or King. Starting from the outside in, we can help you to promote your penmanship, beginning with the three mandatory parts of a book; the front cover, back cover, both connected by the spine. Further we can help with the layout of the story or information within, to help you prepare for publishing, whether your publication is intended as an e-book, hardcover or paperback. With our creative powers of art and your power of storytelling, whether it’s a cookbook or crime thriller, we can help your bestseller stand out on Amazon or the shelves of your local bookshop.
Be mouth watering
One of the most important parts of a restaurant business is its menu, whether you are a dine-in or takeaway establishment. A restaurant menu design should reflect the restaurant itself and its specific cuisine, while also the brand. A menu is what will lure new customers to try your restaurant or keep bringing back your regular clientele. Careful considerations should be made to the menu descriptions, images used, layouts and colours.
POSTERS & SIGNAGE
Any piece of advertising, whether it be a poster, signage, banner or billboard, needs to include both textual and graphic elements, either wholly graphical or wholly text, the construction is paramount, carefully using space, communicating the important and not overwhelming your audience. Your signage needs to be eye-catching and informative, and flexible to be used for and across many purposes. The message needs to be quick and able to communicate its message in a competitive world of visual images to a lot of people at the same time, responsive and adaptable to various platforms. Let us work with you.
Capture their attention
Explain it visually
Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They have evolved in recent years as a means of mass communication, designed to reach a wider audience by simplifying complex subjects and arranging them in an easy to digest format, unlike other types of visualizations. Infographics can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends, making the data easily understandable at a first glance. Infographics are a powerful tool for displaying data, explaining concepts, simplifying presentations, mapping relationships, showing trends and providing essential insights.
Market to Sell
Including Property and Project Marketing, and Advertising Collateral.
Whether you are a property developer, real estate agent or private lister/seller, in our current economic environment, selling property is challenging. Selling a home can be both an exciting and nerve-wracking experience, more so if it’s your own. A successful marketing solution that seals the deal, produces powerful advertising tools that work with what the market demands of today in an increasingly competitive, media dominated industry, can assist in making this journey as stress-free as possible.
We offer complete packages for selling homes, apartments and developments, with an aim to maximise market exposure and achieve a higher sale price, for you. With the inclusion of a wide range of deliverables, from print to digital marketing strategies, helping you to stand out, get attention, get remembered, and more importantly… close any deal as quickly as possible. We leave nothing to chance when it comes to tackling the selling of a home and we understand that there is no one-size-fits-all approach to property or project marketing. We consider the seven Ps of the marketing mix theory to sell property; product, price, place or positioning, promotion, people, physical representation and process. This ensures your pride and joy reaches the right audiences and influences consumer’s buying decisions, ultimately resulting in one final P… Profit!
We work on the principle that Real Estate marketing should be approximately 1% of the estimated sale price, but generally we can do even better, providing a various range of marketing options and advertising suggestions that work.
Promote, promote, promote
Merchandise design is multifaceted and can include both the specific design to an item or the pattern to be used. We can do both; anything that contributes to the sale of products to a retail consumer. More broadly, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase, which also falls under the categories of advertising and marketing. However, in our experience we can design all parts of the bigger picture, including the swatch to be transferred to a fabric and sent to a textile manufacturer, as well as the design of specific:particular products and items. Our design portfolio demonstrates both and can be accompanied by additions such as swing tags, product labels, barcodes and QR Codes, to ensure all parts come together in the process; one offs and/or in bulk, covering anything from event t-shirts to branding packs, corporate style gifts and personalised items.
Social Media marketing simply put, places a business in front of the right audience and its power is phenomenal. Social media platforms (like Facebook, Instagram, Twitter, Pinterest, Youtube etc) are effective services that let a business interact with others (B2B) and share and create content through online communities (B2C), a great marketing opportunity for businesses of all sizes. Social media can be used to promote the name of a brand and/or business, tell customers about the goods and services on offer, find out what customers think of a business, attract new customers and build stronger relationships with existing customers. When targeted at specific audiences, particular groups targeted, often in particular locations, it can have a broad reach reaching millions of people all around the world in a single post. Depending on a business’ budget, many social media platforms are free with paid options usually at low-cost also available, allowing businesses the ability to communicate on a personal basis with individual customers and groups, quickly distributing information, from anywhere at anytime. We can assist with the setup of your social media accounts, content design for posts and suggestions for reaching your target audience via hashtags and handles.
How social are you?
avoid delete and junk
While building a database is crucial, so is the content you provide them. We create and deliver compelling email marketing campaigns that are responsive on all devices. Consider it a digital version of a flyer, where the receiver can interact with the content created and included, such as downloading brochures, watching videos and making immediate contact to enquire about prices and more details. Electronic Direct Mail Email Marketing Campaigns are a highly cost-effective form of digital marketing and used to develop relationships with potential customers and/or clients. Particular groups of customers can be targeted or even individuals, offering individual special deals on merchandise and/or services. When building a brand or aiming to get more traffic, email marketing campaigns, are an inexpensive way to advertise your company and its products and/or services.
94% of Internet users use email,
while only 61% use social media,
75% of adult online users say that email marketing is their preferred marketing method.
While we advocate the use of both digital and print mediums, the catch is that email has a huge advantage over social media in that your customers are more likely to see an email than on social media, increasing visits and/or revisits to your website, and consequently more interest, sales and income.
COPYWRITING & PROOFREADING
the pen is mightier than the sword
Effectively communicating your brand through the power of text, can often become a challenge, and involves considerations on wording, tone, detail and flow, which can all affect the readability of a document, whether or not it’s online or offline. As the saying suggests, the pen is mightier than the sword, therefore, whether the text/copyright is online or offline it needs to clearly communicate your brand objectives in a welcoming and easy to read way, with clarity, personality and professionalism, ensuring your brand is represented in the best possible light.
The way text is written ultimately depends on the platform it is used on. Print collateral and advertising materials need to be snappy enough to cater to short attention spans; websites are more non-linear and need to consider which page a customer lands on when they visit a website; while, Search Engine Optimisation using text can impact traffic and conversions.
entertain to get conversions
With everyone being so time poor these days, reaching clients and customers can become an endless struggle for any business. Research shows that 85% of people are more likely to buy a product after viewing a video, therefore video production is a highly effective tool for any marketing strategy. Videos can be executed in a variety of styles – including narrative, music, documentary or animation/doodles, while using motion graphics and the correct formatting of the final output for any specific file format or viewing platform. Our videos are both visually stunning and persuasive and a great way to “talk” to an audience as they can be viewed on all devices (particularly mobile) at the user's leisure, often in times of commuter boredom. Posting such videos on social media channels as well as via email, can help you reach a wider audience in one hit.
To find out how we can help you, send us a message.
Download our creative brief above and email it back to us.
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