The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.

- Hillman Curtis

HOW (and more importantly) WHY did you find us?


Are you here because you want to launch a business, product or general all-round idea?
Or those of you already in business, you are here because you want to continue reaching new heights of success?

 

Think better; better ideas, better experiences, better strategies and better results.
We are a full-service end to end creative agency aimed at
solving problems creatively

02

Our ServicesiRH Designs

Whether it's digital, print or peripheral - we can help!

The Benefits of Collaborating

As almost all companies and organisations are working to create an attractive offering for their customers these days, it’s obvious that the focus has to be on the customer, and therefore, as studies suggest, company’s who invest in design, recoup their investment by a wide margin – whether they are developing their business, goods or services or something different.

Collaborating with us and our services is an

investment

(often tax deductible) and the relationship gained, one worth fostering. 

What Businesses Need & Want

Pursuing targeted solutions for your business starts with knowing what challenges you're facing. As most businesses want to generate more quality leads, grow a successful team, create a culture that engages people and builds a positive reputation, your marketing approach needs to be strategic, outlining your goals and challenges, and develop the right combination of tactics and metrics to achieve the success you seek. Investing in a designer to assist you with this, is money well spent. 

If your aims and goals are to generate more sales leads, then consider your prospective clients in two ways; those who know they need your products or services to solve their problem, and those who may not even know they have a problem, let alone that you have the perfect solution for them. Each have the potential to be your best customer, but each needs a different approach. For attracting customers who are actively seeking your product, ranking well with the terms they’re searching for to find you, so they get to your website and see what you have to offer over the competition, is vital. For the other kind, those who haven’t discovered your solution yet, your marketing strategy involves finding them and getting in front of them to let them know you have what they didn’t even know they needed. Either way, once you get them to your website, you need to give them answers quickly and make it easy for them to reach out, converting them into a viable lead for you to pursue. 

Therefore, do all the elements of your brand speak with a unified voice? It's a crucial aspect in your brand strategy and corporate identity that resonates with your clientele and is clearly recognizable to the general public. It makes it easier to achieve your business objectives by creating a visual presence in the marketplace, using your brand and trademarks as cornerstones. There may be elements of your brand that are clearly communicated, and therefore, may not need to change, but is there consistency across the board for your brand to have the desired impact? A designer can make a world of difference when trying to achieve this goal.

Why You Need a Designer

As designers, we create visual concepts, to communicate ideas that inspire, inform, and captivate consumers, based on our client’s needs and the needs or desired relationships of a brand. 

 

Therefore, we see the design process as a way of developing purposeful and innovative solutions that embody functional and aesthetic demands based on the needs of the intended user. We can develop the overall layout and production of your design needs for various applications. We are visual-thinking problem solvers and communicators, charged with the task of solving specific communication challenges and achieving specific creative outcomes, by combining colour knowledge and theory, colour psychology, the elements and principals of design, applying our understanding of branding, logo design and marketing. Following such a consistent design process ensures that we deliver the best quality work, on time, and on budget.

We embrace change (but not for change’s sake), always looking for effective alternatives and new ideas, to bring a project to its fruition. We tailor our creative output to cater for a myriad of projects; ranging from corporate/business branding and collateral, to stylised promotional material, digital identities and online presences. We are fastidious and offer tailored solutions for all projects while each are strategically considered throughout. We strive to use cutting-edge design techniques and lasting design trends, making sure that your brand imagery cuts through today’s over-saturated market. As your designer, we will be dedicated to working on all creative elements of your business, from conception to completion, while our knowledge and relationships with printers and suppliers, teamed with our output management with such third parties, will ensure that the tasks required are completed to meet your deadlines and within budget.

We understand that starting or running your own business is time-consuming and can become overwhelming when you’re trying to cover all bases yourself. Often in these situations, marketing efforts tend to get put to the side. Whether you’re a small business owner, the director of an internal marketing and communications team, or the marketing manager in a large corporation, the list of marketing activities is endless, so we can help with anything from day-to-day marketing activities to large-scale launches, activations and events, acting as the outsourced marketing department for our clients and their organisations. As the designer involved in your marketing strategy, you’ll reap a number of benefits, including strengthening your vision, goals and messaging, ensuring that your brand cuts through the clutter of today’s market.

DO YOU NEED...

BRANDING

Design is not what you see, but what you make others see.

- Edgar Degas

Our versatile skill set ranges from strategic design, marketing, advertising, user experience focus, development and production.
 
Our capabilities span brand identity, graphic design (print & digital), website design, art direction.  

Strategy

Define, develop key messages and create communication.

Creative

Powerful and effective designs.

Digital

Purposeful and engaging.

WHAT WE DO

Branding


Logo Design
Brand Identity
Brand Collateral
Style Guides
Brand Strategy
Marketing
Advertising
Promotions

Design

Graphic
Web
Real Estate
Flyers & Brochures

Magazines
Catalogues
White Papers
Annual Reports
Publications
Newsletters
Invitations
Stationery
Signage
Posters
Menus
Packaging

Digital

Website Planning
Responsive Websites

SEO
SSL
eCommerce
Email Marketing
eNewsletters

Media

Interactive
App Design
Copywriting
Proofreading
Editing
Video Production
Social Media
Press
Downloadable
Publications
Forms

Creativity
is our motivation
Payment is the reward we receive for doing what we love, well.

Collaborating with us and our services is an
investment
(often tax deductible)
and the relationship gained, worth fostering 

Artists can have greater access to reality; they can see patterns and details and connections that other people, distracted by the blur of life, might miss. Just sharing that truth can be a very powerful thing.

- Jay-Z

LOGO DESIGN

Your logo is a visual representation of your brand’s message and your company’s value proposition. It exists to communicate what your brand represents by providing an emotional shortcut to remind people of all the benefits of your business’s products and services. A logo will (should) appear on every promotional piece your company produces, including your business card, website and the signage at your location, making a definitive statement about what you do.

If you read our reference page, you will now know that a logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organisations, and even individuals to aid and promote instant public recognition. Your investment in a unique Logo Design for your business is essential to make a mark on the world and separate you from your competition. A logo is a design symbolising an organisation. It is a design that is used by an organisation for its letterhead, advertising material, and signs as an emblem by which the organisation can easily be recognised.

 

Creating a logo involves crafting a shape that makes this statement and is distinct in a world full of images and symbols and can be a very precise and challenging aspect of design.

A brand is powerful when it stands for a word in the mind of the consumer. It doesn’t matter if that brand is a product, a company, or a person—the same laws apply.

- Laura Ries

BRANDING

We understand that your brand is the simplest way to communicate with your customers, and advocate that having your brand properly displayed across all digital platforms is one of your best marketing tools in today's tech driven age. We help our clients target their market customers by focusing on their brand identity and communication, with a key to consistency, solidifying the brand in the mind of the consumers.

Branding or Brand Identity (separate to a Logo) is essentially ‘how’ a business wants to be perceived by its customers. It is through Brand Identity Design that a brand strives to communicate clearly with the intended target audience. Brand Identity is the combined message transmitted via the Brand’s name, Logo, style and visual aspects (including typeface and colour). There is a science behind it, so ask us how to help you.

DO YOU NEED...

LOGO DESIGN

WEB DESIGN

Both creative and technically inclined, we use both these attributes to build or redesign websites. We possess the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user. Let us help you and your business to create the look, layout, and features of your website, setting you apart from your competitors. We cater to this by designing responsive and user-friendly websites for our clients, developed specifically for the brand, company, organisation and/or market, on budget, and include Search Engine Optimisation, domain and hosting options, SSL certificates and social media presence options.  

 

Your website is the most complete and centralized manifestation of your brand. A good website brings your brand to life with compelling content and engaging design. These days, websites are no longer confined to a desktop experience. They travel with us, on our mobile devices, to every corner of the world. Websites remain one of the most impactful and cost-effective ways to deliver a holistic branding experience to your target audience.

Your website is the most complete and centralized manifestation of your brand, and a good one brings your brand to life with compelling content and engaging design. As these days, websites are no longer confined to a desktop experience and consequently travel with us, on our mobile devices, to every corner of the world, your website needs to be responsive and remain one of the most impactful and cost-effective ways to deliver a holistic branding experience to your target audience.

 

With digital technologies at the forefront of day-to-day operations, it is increasingly likely that more people will visit your website as opposed to your collateral and advertising combined. The digital age has moved marketing into a new phase, where online presence and visibility has become a vital element in any marketing strategy. Improving your online visibility through internet marketing is therefore a crucial addition to a good website. As part of your website design plan, primary tools such as Search Engine Optimisation (SEO), AdWords and Search Engine Marketing (SEM), are essential.

  • SEO – Search Engine Optimisation- utilises and manages the content of your website to organically increase traffic from search engines. It can increase your online inquiries and/or sales without the use of paid advertising. Research shows, even though technology is available everywhere and is extremely tangible, the majority of search engine users don’t scroll past the first page of search results. Therefore, the need for SEO becomes pivotal. 

  • AdWords– are an online advertising service, placing advertising copy with search results as displayed by Google. Relevant and effective search terms that ultimately have the capacity to link potential customers with your product or service is the main goal, by stepping into the shoes of a target market in an attempt to understand the go-to search terms, ultimately deciphering the link between a brand/company and the desired clientele, a capacity to pull quality traffic to a website.

  • SEM – Search Engine Marketing– as a strategy, can radically boost conversion rates by increasing visibility in search engine results pages through optimisation and advertising. 

 

It is imperative that your website works for you and not only your brand but also the growth of your business.

DO YOU NEED...

WEB DESIGN

BUSINESS STATIONERY

Business Stationery promote your Brand, Logo, Business Name and Details on everything from business cards, letterheads, envelopes, invoices, with compliments slips, email signatures and digital banners. Even in a digital age, this marketing technique is still successful. Ensure yours remains consistent throughout, with our help. Your investment will pay off overtime you hand out your business card or send a letter or email.

PRINT MEDIA

Even in the digital era, print design is still relevant and effective. We know how to make a printed pieces carry their brand identity, regardless of size, scope, or medium, we love this medium, whether it’s Flyers & Brochures, Magazines, Catalogues, White Papers or Annual Reports, Publications, Newsletters, Invitations, Signage, Posters or Menus. We excel at Real Estate collateral for private sellers, agents/agencies and developers (Project Marketing). We take the hassle out of having such media printed, by teaming up with various quality printers, who offer various options in terms of finishes, paper stock and sizes, always getting you the best price and where possible, cheap and quick delivery.

FLYERS & BROCHURES

Need to advertise a specific product or service? Get in front of your audience with a professional and attractive flyer or brochure. The careful arrangement of elements (text and images), use of colour and space will be carefully considered in order to achieve a design that conveys a message, informs your audience - a powerful marketing tool for any business or organisation.

PUBLICATIONS

Whether you are advertising a new product, range of products or service/s, with a lot of important information, a booklet, program for an open day or festival/expo, business training guide or staff orientation information, catalogue, financial or yearly report, year book, event/production booklet or program (playbill), let us help by designing the perfect cover, layout of all pages and overall look. 

Digital design is like painting, except the paint never dries.

- Neville Brody

INVITATIONS

Weddings, baby showers, birthdays, christenings, Hens and Stag Nights or even just a night in, an invitation is essential for any event, and we love to create them. Let us help design the right notification for you next big event and allow us to organise all the elements, so that your gig is a “not to be missed” celebration.

POSTERS &
SIGNAGE

Any piece of advertising, whether it be a poster, infographics, signage, banner or billboard, needs to include both textual and graphic elements, or just either wholly graphical or wholly text. Either way they need to be eye-catching and informative, and flexible to be used for many purposes. Their message needs to be quick and able to communicate its message in a competitive world of visual images. Let us work with you.

MENUS

One of the most important parts of a restaurant business is its menu, whether you are a dine-in or takeaway establishment. A restaurant menu design should reflect the restaurant itself and its specific cuisine. A menu is what will lure new customers to try your restaurant or keep bringing back your regular clientele. Therefore, careful considerations should be made to the menu descriptions, images used, layouts and colours.

PACKAGING

Package Design or the creation of how the container, cup, food storage items look, need a visible outer presence to ensure a consumer buys at retail your product or within its product range. Let us help your product to pop out on the shelf.

DO YOU NEED...

Marketing &
Advertising

INFOGRAPHICS

Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They have evolved in recent years as a means of mass communication, designed to reach a wider audience by simplifying complex subjects and arranging them in an easy to digest format, unlike other types of visualizations. Infographics can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends, making the data easily understandable at a first glance. Infographics are a powerful tool for displaying data, explaining concepts, simplifying presentations, mapping relationships, showing trends and providing essential insights.

The way you use social media will be unique to your business and industry. Social media can help personify your corporate voice, but it takes a significant investment in time and resources to be managed effectively. In today’s modern business world, social media should be a part of any digital and marketing strategy. Companies need to be present where customers are spending time, and customers spend a lot of their time on social media. Whether or not a company’s strategy is to communicate their latest product/service offering, broadcasting inspiring company news, or maintaining an open dialogue with clients, social media provides a powerful marketing tool that can reap measurable rewards. But, like so many modern inventions, social media is multifaceted and is a distinct difference between user-based and corporate-based social media, whether it is strategic content creation, content scheduling, social media advertising or platform engagement. It’s not just a broadcasting medium, but a technical exercise of engaging and communicating with your clients. 

Social media is an extension of your online presence. If your social profiles have been left to stagnate, it makes your company seem disengaged. It is also one of the first places that potential clients go to find out more about your business. Therefore, you should consider the following:
 

  • What impression do you want potential clients to have?

  • How to know which platforms are right for your business to use?

  • How do you create useful/effective content for your audience?

  • How can you best use social media as a means to expand awareness about your brand and cultivate new leads?

 

Consumers these days have the right to public opinion given the freedom of speech within social media, and therefore how a company responds is imperative to their online reputation, whether the situation is positive feedback and sharing customer satisfaction with networks or broadcasting a negative experience to the masses.

 

Today, the majority of consumers can't Imagine their lives without social media. It's been woven into our society and has transformed the way we communicate. Throughout the 21st century, social media as a whole has adapted to meet the needs of its users. Brands also joined the arena, battling for consumers' attention. With all of these changes, audiences have become more distracted and discerning when deciding whom to follow and whom to trust. 

To maximize audience engagement with your social media posts, companies need to set goals, identify their target audience, understand how your audiences differ between platforms, give call-to-action options and ensure they upload optimal content. Essentially, a company must segment their social media strategy in order to successfully interact with potential and existing customers online, and as the modern way your audience communicates, it's essential that your brand knows how to connect and talk with them while considering each social network's limitations.

SOCIAL MEDIA CONTENT & MANAGEMENT

DO YOU NEED...

Social Media

Content & Management

follow US

REAL ESTATE MARKETING

Including Property and Project Marketing, and Advertising Collateral

Whether you are a property developer, real estate agent or private lister/seller, in our current economic environment, selling property is challenging. Selling a home can be both an exciting and nerve-wracking experience, more so if it’s your own, a successful marketing solution that seals the deal, produces powerful advertising tools that work with what the market demands of today in an increasingly competitive, media dominated industry, can assist in making this journey as stress-free as possible.

 

We offer complete packages for selling homes, apartments and developments, with an aim to maximise market exposure and achieve a higher sale price, for you. With the inclusion of a wide range of deliverables, from print to digital marketing strategies, helping you to stand out, get attention, get remembered, and more importantly… close any deal as quickly as possible. We leave nothing to chance when it comes to tackling the selling of a home and we understand that there is no one-size-fits-all approach to property or project marketing. We consider the seven Ps of the marketing mix theory to sell property; product, price, place or positioning, promotion, people, physical representation and process. This ensures your pride and joy reaches the right audiences and influences consumer’s buying decisions, ultimately resulting in one final P… Profit!

We work on the principle that Real Estate marketing should be 1% of the estimated sale price, but generally we can do even better. 

 

ASK US HOW!

Design is the craft of visualizing concrete solutions that serve human needs and goals within certain constraints.

- Kim Goodwin

COPYWRITING

Including Proofreading and Editing

Effectively communicating your brand through the power of text, can often become a challenge, and involves considerations on wording, tone, detail and flow, which can all affect the readability of a document, whether or not it’s online or offline. As the saying suggests, the pen is mightier than the sword, therefore, whether the text/copyright is online or offline it needs to clearly communicate your brand objectives in a welcoming and easy to read way, with clarity, personality and professionalism, ensuring your brand is represented in the best possible light.

 

The way text is written ultimately depends on the platform it is used on. Print collateral and advertising materials need to be snappy enough to cater to short attention spans; websites are more non-linear and need to consider which page a customer lands on when they visit a website; while, Search Engine Optimisation using text can impact traffic and conversions.

EMAIL MARKETING

While building a database is crucial, so is the content you provide them. We create and deliver compelling email marketing campaigns that are responsive on all devices. Consider it a digital version of a flyer, where the receiver can interact with the content created and included, such as downloading brochures, watching videos and making immediate contact to enquire about prices and more details. Electronic Direct Mail Email Marketing Campaigns are a highly cost-effective form of digital marketing and used  to develop relationships with potential customers and/or clients. Particular groups of customers can be targeted or even individuals, offering individual special deals on merchandise and/or services. When building a brand or aiming to get more traffic, email marketing campaigns, are an inexpensive way to advertise your company and its products and/or services. 94% of Internet users use email, while only 61% use social media. 75% of adult online users say that email marketing is their preferred marketing method. While we advocate the use of both, the catch is that email has a huge advantage over social media in that prospects and customers are more likely to see an email than social media, and when attached (included), it's a a great way to get more visits and/or revisits your website, followers on your social media channels, both which could equate to more interest, sales and income.

VIDEO PRODUCTION

With everyone being so time poor these days and reaching clients and customers can become an endless struggle for any business. Research shows that 85% of people are more likely to buy a product after viewing a video, therefore video production is a highly effective tool for any marketing strategy. Videos can be executed in a variety of styles – including narrative, music, documentary or animation/doodles, while using motion graphics and the correct formatting of the final output for any specific file format or viewing platform. Our videos, despite their length, are both visually stunning and persuasive. Videos are a great way to “talk” to an audience as they can be viewed on all devices (particularly mobile) at the prospect’s leisure, often in times of commuter boredom. Posting such videos on social media channels, also reaches a wider audience in one hit.

To see some of our video work, please visit our Youtube Channel.

Good design doesn’t date.

- Harry Seidler

IRH DESIGNS
ABN 20 838 464 881
irhdesigns@outlook.com
P.O. Box 393
MUDGEERABA
QUEENSLAND 4213
AUSTRALIA
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