To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.
- Paul Rand
As graphic designers, we create visual concepts, to communicate ideas that inspire, inform, and captivate consumers, based on our client’s needs. We develop the overall layout and production design for various applications. We are visual-thinking problem solvers and communicators, charged with the task of solving specific communication challenges and achieving specific creative outcomes.
In order to communicate said ideas, we combine colour knowledge and theory, colour psychology, the elements and principles of design, applying our understanding of branding, logo design and marketing in all of our design projects/tasks.
As such, we encourage you to read the following reference material on such to help you better decide on how we can help you and/or your business/company.
To design is to communicate clearly, by whatever means you can control or master.
- Milton Glasser
We consider ourselves as collaborators who draw on an in-depth knowledge of so many factors in the world of design. Hence the following pages of reference have been researched and written (by us) to illustrate the intricate nature of design, which we apply to all our projects, to engage with your audience, drive results and deliver a brand experience that fosters client loyalty, improving their lives while adding value to your brand identity.
To view any of the articles listed below, please click on the links provided, or visit our blog site at theworldof.com.au